A few editorials back I presented a parable-type lesson and,
since I have a particular affinity to those kinds of lessons, I’m going to throw
another one your way today. I like to parabolize a lesson because I feel that it
better helps us to learn something. You know, Jesus sure seemed to think they
were helpful to get points across as He used them many times in teaching
spiritual truths to His disciples. His parables were things familiar in their
world. Things that they knew and understood when He talked about them. Thus,
when He laid the spiritual concept alongside of the earthly illustration, they
got the picture, so to speak. And, hopefully, when I’m finished here today, so
will you.
Today’s parable lesson may be a bit different from the ones
you’ve heard or read in the past, but I thought I’d take something familiar to
our world today, talk a little about it, and then lay a spiritual truth
alongside it for you to consider. The thing that comprises the "worldly" side of
our equation is a product with which we’re all familiar, although I have met
people who may not have had too much familiarity with it. I’m going to talk
first about "soap" and then about "religion."
Let me start by asking you a question: Does "soap" and
"religion" have a connection? Well, in my feeble (don’t say warped) way of
thinking, they do and that will constitute our parable. I’ve got to admit that,
in most every other way, they probably do not, but I intend to connect them in
this lesson so please bear with me and read on.
Starting with our familiar product, "soap," let’s look at it for
a few moments. And, recognize that we’re talking about all "soap" type products
such as bars, powders, shampoos and others of that ilk. We know that these are
products that are designed to get us and our things clean. And no, the
connection is not the old saying "Cleanliness is next to godliness."
That’s all that is - an old saying. Contrary to popular belief, it is not from
the Bible. You’ll find that "patience" is next to "godliness" in
the Scriptures. (2 Pet. 1:6)
Now I’m way too young to have used this, but some of you may be
familiar with something referred to as "Grandma’s lye soap." From what I’ve been
told, it did the job quite well and was probably about the most unadulterated
form of soap ever used. Wasn’t anything fancy about it, but it certainly got the
dirt off and maybe a little skin with it. I’ll start with "Grandma’s lye soap"
because it serves about as good an example of pure soap as you’ll probably
find.
Oh, I know there’s good old Ivory soap. You know, the one that
says that it’s 99 and 44/100's percent pure and maybe, since I doubt if the
grandma’s of today make lye soap, it could be the closest on the market to being
pure soap. But, you know what else? Ivory soap isn’t the most popular brand in
sales, is it? Why it’s not is what brings us to our "connection."
The reason that "pure soap" isn’t the big seller of today is
because it lacks something that attracts customers today. It lacks something in
the form of various and sundry ingredients that fall under the term of -
"enhancements." Something that has been added to plain old soap so that people
will buy that particular brand. Here’s what I want you to understand about
"enhancers." They have absolutely nothing to do with the effectiveness of the
soap or in the cleaning of us and our things. They’re simply something added by
the manufacturer to "enhance" their brand of soap in the buying public’s
eye.
Let me just tap into the TV/radio/magazine storage room of your
mind and see if these examples ring a bell in there. You know that "there’s cold
creme now in Camay" while another popular soap bar is said to be "1/4 cleansing
creme." Oh yeah, they’ve got "vitamin E" and some with "antibacterial"
ingredients. (I’ll bet "gramdma’s" got the bacteria off).
Then we’ve got some with "foaming cleansers" and others with
"scrubbing bubbles." Others that don’t get specific, just say that their product
has "softening lotions." How about "scent" additives? If you want to smell like
fruit you can find soaps with fragrances added like; apples, lemons, bananas or
cherries. Or, you can smell like a pine forest, a lilac bush or a whole bouquet
of flowers if you like. One can even smell "natural," whatever that smells like.
I’ll leave that up to your consideration.
All of these things, plus lots of others, are simply
"enhancements" to a product to make it more appealing to the buying public. The
definition of "enhance" plays a part in our lesson today so let’s look at what
it means. It means things like "to magnify" or "to complicate" or "to boost." In
our street vernacular we say "to soup up" or "to jazz up." It also has the
meaning "to enrich or amend." An "enhancement" is defined as being "an
extravagance" or "an exaggeration."
So, if we were in the soap making business, in order to compete
with the other soaps out there on the market, we’d feel the need to add
something to our product so that people would be interested in it, wouldn’t we?
We’d feel that we have to out-enhance the other products. Do you see where I’m
going with this parable?
When we switch to the spiritual side of this lesson and look at
the "religion" aspect of it we easily see the connection, don’t we? The
"religious world" seems to be adding "enhancements" at a rapid pace, aren’t
they? False doctrines have always chosen to do this but, since the advent of
radio and TV, the proverbial flood-gates have opened in this area. You’ve seen
this.
In order to compete (read - outsell) their competitors, to
appeal to the "religious world" (read - buying public) they use a lot of
"enhancements." They build fabulous and ornate cathedrals and stage extravagant
performances. They have famous people as guests and they have great orchestras
and entertainers perform for their audiences (read - congregations). Here’s the
problem with that - you have to keep "upping" your entertainment (or better
said, keep "enhancing" your "enhancements") in order to keep your
customers.
Perhaps the world hasn’t changed all that much from Paul’s day.
The Jews wanted to see a "sign," a great wonder, a miracle performed and
the Greeks wanted something more complex. Something magnified or enhanced. The
pure, un-enhanced Gospel wasn’t enough for them. You can check this out by
reading 1Cor. 1:22-23.
Sadly I’ve witnessed some congregations of the Lord’s church
engage in these enhancing efforts and try and compete with the denominational
world in things like social activities, in sports activities and fund-raising
events. I’ve noted that some of them even have "ministries" set up for these
"enhancements".
Now, don’t get me wrong. I like most sports as much as anyone. I
like plays and traveling. I like to be entertained, but when these things become
part of the church, they tend to become a priority of the congregation and the
worship of God becomes secondary. More time and effort seems to be directed
towards the "enhancements" rather than pure, unadulterated Gospel.
In wrapping up my parabolized lesson I’ll just say that, to me
it seems like "soap" and "religion" today is filled with "enhancements" in order
to get people to "buy" their product. Soap does not need "enhancements" in order
to clean - to do its job. The Gospel does not need anything added to it in order
for it to do its job either.
My last comment is a statement I once heard said by Bryant
Gumble when he was a host on the Today Show. I’m not a particular fan of his,
nor do I watch that show, but I did happen to hear this statement and I thought
it appropriate to use in closing this lesson. He said: "If you trim yourself
to fit the world, you’ll whittle yourself away." I’m sorry, but I have to
give him an AMEN on that one.
Ron Covey
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